SEO Search Engine Optimisation

What is Search Engine Optimisation?

SEO or Search engine Optimisation is the art and science of making enhancements to your website in order to improve its rankings in search engines.

Search Engine Optimisation helps search engines such as Google® and Yahoo!® find your site and index it so people searching for products and services can find what they are looking for.

Why do you need SEO?

Consumers use search engines like Google® or Yahoo!® to find products and services. The objective of Search Engine Optimisation is to get your website ranked in the natural or “organic” section of search engine results.

Because you have to earn your way there, being listed at the top of the natural search engine results is a sign of credibility. People trust natural search engine results more than they trust the ads that show on the page (also known as PPC), but unless your site is near the top of the search results or at least on the front page, customers are unlikely to see your website.

Having your website showing on the front page of search results is a must for any business serious about marketing online, and once positioned there, it is very difficult for competitors to move you out of the way.

By working together with our Search Engine Optimisation Specialists, Bondi Web Design can develop a campaign that is right for your specific business and budget to help you take those front page search engine positions before your competition.

Pay Per Click Advertising (PPC)
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Search Engine Optimisation (SEO)

When you enter a keyword at a search engine like Google®, you get back two types of results – paid search ads or “sponsored listings” and natural or “organic” results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.

Getting your website to rank as high as possible on the natural search listings is accomplished through search engine optimisation (SEO).

Getting your website to appear in a sponsored listing is accomplished by engaging in a Google Adwords PPC Advertising campaign.

Sometimes, after optimisation of your website is complete, it may be necessary to run a PPC advertising campaign for a period in order to get an effective amount of daily traffic visiting your website in order for it to start rising in the search engines.

When you partner with Bondi Web Design, our search engine optimisation consultants can work together with you to help you find the best mix of PPC and SEO for your business needs.